cost-leader not only in terms of passenger volumes but being the lowest cost operator in the airline industry.
Chapter 6
6.2. Discuss how your company has attempted to develop strategies to protect and strengthen its business model. If it operates in a mature industry, discuss how it has tried to manage industry competition.
When Ryanair entered the air-travel industry, there were man
cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight atte
work remotely from any location in the world, allowing them to have a location-independent lifestyle. Digital nomads often work as freelancers, entrepreneurs, or remote employees for companies, and they typically use laptops, smartphones, and other digital devices to communicate and collaborate with colleagues and clients. Digital nomads often travel frequently and work from co-working spaces,
Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
History of Travel Industry
1947, Beginning of travel airways,
Domestic travel starts.
2. 세방 travel agencies
1960, a private enterprise established.
Primary duty : sold flight and railway tickets.
3. 1961,
Law of Tourism Industry Promotion established.
4. 1986, Liberalization of international tourism
5. 1990, Beginning of internet travel industry
Increasing of direct d
for everyone
-Choice for financially sarvy traveler
-Safety that meets global standards
-Establishment of low cost structure
Better air travel?
Strengthen core services
Minimize unnecessary services
Simplify redundant procedures
Cut costs with improvement and innovation
Provide lowest airfare
This is JIN AIR's challenging spirit
②Company vision, mission, and motto
model of “media richness” helps explain an individual’s choice of communication channel
(“매체 풍부성”모델을 사용하여 개인의 커뮤니케이션 경로 선택을 설명 할 수 있다)
A “rich” channel is one that can(“풍부한” 경로는):
Handle multiple cues simultaneously(다수의 단서를 동시에 다룰 수 있다)
Facilitate rapid feed
Cost Carriers market.
i. Targeting Low Cost Carriers
Low Cost Carrier (LCC)
Low Cost Carriers, which adopts a business model opposite to the traditional Full Service Airlines (FSA), are airlines that provide flights at low prices targeted toward the price-sensitive customers. Although FSAs have dominated the airline industry for long time, these days are many of them are recording d
different perception of time between North American and the French. This matter would be covered at the later parts.
2.3. Responding
2.3.1. Physical Renovation
Before opening as the new Four Seasons George V in Paris, for two years, Four Seasons physically renovated the George V at a cost of $125 million. Because of the need to preserve the soul of legendary George V Hotel, it maintained
costs relevant to the department would not be incurred.
- Launching cost for new perfume and mascara
Parfums Givenchy launched the perfume Play, represented by Justin Timberlake, and the brand new mascara Phenomen`Eye and Soin Noir. All the costs for launching these goods are traceable fixed costs.
4) Watches and Jewelry segment
- Cost to hire a super model: Sophie Marceau
Sophie Marc